Our Story
Our story starts in Jemmel, Tunisia, where our grandfather Abdelkader—“Gaddour” to most—tended 2,000 olive trees, raised chickens, and brought fresh olive oil and poultry to the local market. He believed in one thing: “Nothing beats selling what you make yourself.”
Our parents, Hayet and Habib, took that spirit further. With hands-on know-how from the market and sharp business and engineering minds, they built our family’s olive oil mill in 1997—working every harvest, every press, every bottle.
Now, it’s our turn. As siblings, Dorra and Hamdi, we launched FIRMA to share our farm’s boldest, smoothest, and most flavorful oils with the world. This isn’t just olive oil. It’s our legacy in a bottle.
Our Family's legacy
FIRMA was born from our family’s roots in the olive groves of Tunisia. Founded by Hamdi Douss, it’s a brand built on hands-in-the-soil tradition, big flavor, and no shortcuts.
For over two decades, we’ve grown, milled, and bottled every drop ourselves—on our land, with our people. What you taste is the real thing: bold, honest olive oil straight from Tunisia.
Because when the land gives you this much flavor, you don’t mess with it. You share it.
Why Firma
Bold Flavor. No Blends. All Tunisia.
We don’t mix, blend, or cut corners. FIRMA oils are crushed within hours of harvest—never outsourced, never diluted. Just full-bodied flavor, fresh from our farm.
From the punchy pepper of our high-polyphenol oils to the subtle notes in our smoothest blends, every bottle brings the real taste of Tunisia to your table.
MEET THE FAMILY BEHIND FIRMA
We’re not just olive oil makers — we’re growers, harvesters, and storytellers. From our grandparents to our parents and now us, every generation has had their hands in the soil. Get to know the team behind the bottle — and the story we carry with every harvest.
FROM GROVE TO BOTTLE, IN-HOUSE
We harvest early, press fast, and bottle everything ourselves. Our olives are cold-pressed within 6 hours of picking, ensuring maximum freshness and flavor. Nothing blended. Nothing imported. Just 100% Tunisian extra virgin olive oil — from our farm to your kitchen.
FLAVOR WITHOUT FAKES
Whether it’s our bold rosemary or zesty green pepper, our fused flavored oils are made by crushing whole ingredients with the olives — not just adding flavor later. No aroma additives, no infusions. Just real ingredients, real flavor, real good.
WHAT MAKES FIRMA DIFFERENT?
✅ Single Origin (Not blended from 10 sources)
✅ Cold-Pressed in 6 Hours (Not stored in crates for days)
✅ Family-Owned & Bottled (Not outsourced or anonymous)
✅ Fused, Not Flavored (We crush real ingredients, not add aroma oils)
