Kosher?
kosher
Yes. FIRMA is Kosher certified to meet recognized requirements for Kosher food production.
"We're not a brand that found producers. We're producers who founded a brand."
Slideshow
1978, Jemmel, Tunisia.
Where It Started
We grew up running through rows of olives, picked by us, cooked by our elders, shared at the table. That's when food became memory, meaning, trust.
It started in 1978, when our grandfather Gadour planted his first grove in Jemmel. That's what Firma الفيرمة is to us; flavor with a face, and a story behind every bottle.
How It's Made
Picked in the Morning. Pressed by Night.
And we press within hours of harvest, never days. Every hour that passes after an olive leaves the branch is an hour of oxidation; and oxidation is what breaks polyphenols down. Pressing fast isn't a preference. It's how we keep what the olive actually had.
DRY-FARMED
SINGLE ORIGIN
PRESSED WITHIN HOURS
HAND-HARVESTED
COLD-PRESSED
DRY-FARMED
SINGLE ORIGIN
PRESSED WITHIN HOURS
HAND-HARVESTED
COLD-PRESSED
Dry Farming
Less water, higher polyphenols
Our growers dry-farm; no irrigation, just roots forced deep into the soil to find their own water. Slower, and less oil per tree. But the flavor comes through concentrated, not diluted.
Organic, from harvest to the mill
The Whole Chain, Ours
200 Certified Organic farmers grow for us across Tunisia.
Every harvest comes to the same mill, pressed the same way, on the same timeline. Nothing gets outsourced, blended, or handed off along the way, from the grove to the bottle, it's one process, start to finish.
WHAT'S BEHIND THE BOTTLE
Good olive oil should earn your trust.
You should know more than what tastes good. Here are four things worth knowing about what goes into a bottle of FIRMA.
Halal?
Halal
Yes. FIRMA is Halal certified to meet recognized Halal production requirements.
What about polyphenols?
High Polyphenols
Our Signature EVOO is naturally rich in polyphenols — antioxidant compounds found in high-quality extra virgin olive oil.
Is it really organic?
USDA Organic
Yes. FIRMA is USDA Organic certified, giving you independent verification of the standards behind the oil.
Because “premium” should mean more than what we print on the bottle.
BRING FIRMA HOME
Two oils. One complete pantry.
One for the heat. One for the finish. Start with the two bottles at the heart of FIRMA.
FOR COOKING
EVERYDAY EVOO
Organic Extra Virgin Olive Oil
Smooth, versatile and made for the meals that start in the pan.
FOR FINISHING
SIGNATURE EVOO
Signature Organic Extra Virgin Olive Oil
Bold, peppery and made for the final drizzle that changes the whole plate.
FIRMA MEMBERSHIP
+Keep the good oil coming.
Make FIRMA part of your everyday pantry with member benefits designed for people who never want to run out.